Tuesday, January 22, 2013

Attraction Network Marketing Secrets - How to Recruit Prospects Into Your MLM Company the Easy Way

If you have joined a network marketing company in the past you have most likely heard the following.

1. Go to your warm market and prospect all your friends, family, and neighbors.
2. Share your business opportunity with anyone and everyone (3 foot rule).
3. Purchase Business Opportunity Leads and make cold calls.
4. Go to all the major events that your company sponsors
5. Get on the autoship program
6. Follow our easy to use system and you will be rich
7. Our company is the best and has the best compensation plan
8. Just start talking to people about our company and people will be excited to join your opportunity

Do any of these statements sound familiar? There are more that I could ad but these are the most common. All successful businesses are good at sales and marketing. They know how to attract prospects to what it is they are selling or promoting.

Attraction Network Marketing Secrets - How to Recruit Prospects Into Your MLM Company the Easy Way

Let's face it, the majority of network marketers from the beginning are not taught how to attract the right types of prospects for their business opportunity. They are told to recruit anybody and everybody. They are also told some recruits will stay and some will not, it's a numbers game.

I tried the above marketing strategies for a year and a half and almost lost my entire business. I could not find the rights types of prospects fast enough to offset the people who were dropping out. I would recruit a few people this month and then 60 days later most of those people had quit or were not duplicating.

The first mental shift I had to make after a year and a half of struggling was to see myself as an entrepreneur not a distributor. I had to do things differently than the rest. I had to find a way to help more people reach their goals. This is when I started my own research into attraction marketing and how to position myself as somebody people would want to join in business. One of the biggest things I learned after talking to many people was that sharing my business opportunity was not enough. I was told by my upline to just share the opportunity and people would sign up. This was not the case.

What people wanted more was someone willing to help. They wanted someone with integrity who they could trust. They wanted to learn how to prospect, how to market the business, and they wanted a mentor.

So, here's the deal. I started using creative online marketing strategies that I could promote and have my team plug into. These creative strategies involved using online videos that I could post on MySpace, YouTube, eBay, and blogs. I would write a lot of articles and post them online in article directories. I would participate in online forums like magnetic sponsoring and richdad.com

What started happening was people were starting to relate to me on a personal basis watching my online videos and trainings. I was also branding myself as an expert through my articles. When I started generating my own prospects and calling them it was totally different than cold calling a business opportunity list. These people were eager to get to know me and they wanted to know how they could work with me. This was a perfect time for me to introduce my funded proposal and business opportunity. I would then work with personally 2 to 3 people every month who were the most serious and productive. Everyone else I would plug into my online training, training newsletters, and conference calls.

Once the attraction marketing strategies that I was using was in full swing my business started exploding. My attrition rate went way down and my business was more fun. I love this industry and especially seeing others succeed. I could never go back to people selling a business opportunity before selling myself.

Attraction Network Marketing Secrets - How to Recruit Prospects Into Your MLM Company the Easy Way
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